How To Choose An Effective Homepage Hero Image
Why it matters: The Hero Image, when chosen properly, is your most effective story-telling tool. Its ...
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Tag: Homepage
What Is The Goal Of Your Website Homepage?
The Lede: In an instant your audience decides whether to stay or go from your website. ...
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Who is the Hero of the Homepage Story?
The Lede: If the story being told on the homepage is that there is a challenge ...
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What Is The Story We Are Telling On The Homepage, And How Do We Tell It?
The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re ...
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We Gotta Stop Feeding The Audience Styrofoam Slogans On The Homepage
Styrofoam:Empty calorie words that simply fill in for cogent, meaningful content. The Goal:Find language that better ...
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