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The Lede:
Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes
The Mistakes:
- They lack a strategy to gain traffic.
- They lack high impact messaging.
- They offer nothing unique as a call to action.
- They have weak content.
1. They lack a strategy to gain traffic.
Websites don’t gain traffic on their own. It is earned.
You can pay for it and you can generate it on your own.
But without a strategy to gain it, your site will fail to produce leads.
The Soluton: The best ways to drive an audience to your site.
- Compelling content. Write (or talk) about what your audience wants to learn about, and they will come. It’s like magic, but if you’re answering the questions that you know your target audience is looking for answers to, they will find you.
- YEO (You Engaging Others). Show honest interest, awareness, and interaction with your target audience. Instead of talking about you, you engage with others to learn about them. This participation is contagious and incredibly welcoming. People will notice, and want to engage more.
- Build a Tribe. Use social media to target and attract like-minded people with your content and YEO efforts. In addition to regular participation, staying on message, and on brand is key.
- SEO (Search Engine Optimization). A managed SEO strategy with a company that cares and understands your business is guaranteed to bring targeted traffic.
- Paid Ads. The data shows that the traffic is there. You can jump right in front of it when you work with a Google Ad company that cares and understands your business
- Employ a Copywriter. Content is king. Work closely with a skilled content creator that cares and understands your business to build your own SEO.
2. They lack high impact messaging.
You have just an instant to communicate a message with your visitor. Don’t blow it.
Use words and imagery that makes them understand that you can help them with their quest.
They want to know: Who are you? Can you help me? How do we begin?
The Soluton: The best ways to to create high impact messaging:
3. They offer nothing unique as a call to action.
If every other real estate website out there is offering a property search, a home value request, listing alerts, or the like, then that’s your cue to offer something different. You can still have these options on your website, but don’t trot them out like you’re offering something that your visitor is looking for. They’re not.
The Solution: Offer actions that your visitor will truly appreciate.
A few ideas:
- Get a personal tour from Greenville’s Relocation Expert.
- Take the survey. Which Greenville neighborhood is best for your family?
- “Coming Soon Listings” are your secret weapon for buying in Greenville.
- Skillful Negotiation wins home buying contracts. Learn how we do it.
4. They have weak content. Weak content repels an audience.
Examples of Weak content:
- There is very little content
- It’s outdated content
- It’s canned, and it’s being fed by a 3rd party (like keepingcurrentmatters.com)
- It’s copy/pasted from a 3rd party (like wikipedia)
- It’s not relevant to your visitors’ needs
- It’s a blog that was abandoned
Strong Content is how you attract an audience.
Strong Content is how you build understanding and trust with your audience.
Strong Content makes you look like the expert.
The Solution: Create content that satisfies the following:
Your audience is looking for answers to their questions. Anticipate and answer them.
They are looking for guidance in their real estate journey. They are the HERO, you are the GUIDE.
They are looking for someone they can trust. Educating them builds trust.
They are looking for someone who empathizes with their challenges.
If you can’t make the content happen because you don’t have the time, or interest, or language skills, then you need to seek someone who does. Having strong content on your website is crucial for connecting with your visitor and that is the first step in “generating leads.”
Don’t just hire whomever to help with your website’s content. Hire someone who cares and understands your business. Hire someone that you are willing and able to spend time with to train to write on your behalf. This relationship needs to be healthy and maintained in order for you to get the results you want.
Let us do it!
- We research it
- We write it
- We polish it
- We optimize it for Google
- We publish it to your website
You get to sit back, look amazing, and take all the credit.
If this sounds interesting, let’s have a 10 min call to show you how we’re the reason you’re going to be found in Google.
Curious to learn more? Visit: TomatoCopy.com
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