OwnBackup rebrands to reflect expanded product offerings

OwnBackup, the Englewood Cliffs-based Software-as-a-Service data company, has rebranded as Own Co., featuring a new product, Own Discover — which will expand its product portfolio beyond backup and recovery cloud services.

Now, with this new product, businesses will be able to use their historical SaaS data to unlock insights and more.

“For the first time, customers can easily access all of their historical SaaS data to understand their businesses better, and I’m excited to see our customers unleash the potential of their backups and activate their data as a strategic asset,” Adrian Kunzle, Own’s chief technology officer, said in a prepared statement. “Own Discover goes beyond data protection to active data analysis and insights, and provides a secure, fast way for customers to learn from the past and inform new business strategies and growth.”

The new name and brand of “Own” reflect the company’s growth. See its new website here.

“When we established the company eight years ago, we were primarily a backup and recovery product,” CEO Sam Gutmann said in a statement. “Today, we are a full-service SaaS data platform and, as our company has evolved, so have our product offerings and brand identity. The new name reflects the fact that we empower our customers to own their own data, unlocking more ways to transform their businesses.”