QuickChek to debut ‘Giants-inspired subs’ through new partnership with New York Giants

QuickChek on Friday announced a new multiyear partnership with the New York Giants centered around seasonlong football fan engagement opportunities, beginning with the launch of a new lineup of “Giants-inspired subs.”

The new subs will be available at all stores in the New York metro area starting Monday.

QuickChek, the “Official Sub of the New York Giants,” kicked off the partnership and football season at its Denville location on with alumni autographs, tailgate games, product sampling and opportunities to win exclusive prizes.

QuickChek said its new line of Giants-inspired subs are made with the highest quality ingredients beloved in the area — like fresh mozzarella, fire-braised chicken, all-natural turkey, capicola, salami and balsamic glaze. Additionally, they are built on fresh-baked artisan sub rolls delivered daily by a Newark-based bakery.

“For over 50 years, QuickChek has been your local one-stop shop for legendary made-to-order subs, guaranteed fresh food, and friendly service,” Head of QuickChek Blake Segal said. “We’re excited to be the taste of gameday, every day, for New York Giants fans.”

“Our two organizations share a lot in common,” Segal added. “All 160 QuickChek stores are within the New York Giants’ core territory; Giants fans are passionate, dedicated and loyal, just like our die-hard customer base; and like our own ‘Big Blue Sub Crew,’ the Giants embrace the mindset of working hard, executing with excellence and playing to win.”

Ahead of the Giants’ regular season opener Sept. 10, QuickChek will launch a seasonlong sweepstakes. Customers who use QuickChek Rewards when purchasing any sub or deli sandwich will be entered to win Giants gameday experiences, merchandise and more.

Being an addition to fans pregame routines, QuickChek will continue its celebrations by becoming the presenting gameday sponsor of the T-Shirt Cannon at MetLife Stadium, and sponsor of Wallpaper Wednesdays on social media.

“We are excited to partner with QuickChek, who equally values our commitment to our community,” Giants Senior Vice President, Corporate Partnerships, Jessica Slenker said. “With a focus on quality and convenience, QuickChek adds exciting new opportunities for fans to bring together football, food and gameday celebrations.”