The psychology of home improvement

Done the right way, many home improvement projects are an investment in your home, not an expense, and it’s all about buyer psychology: 

First, the right projects eliminate buyer objections. For example, think of the purple or pink bedroom. Painting the room a neutral color adds real value to the home simply by removing a negative. 

Second, the right improvements offer buyers instant gratification. The truth is many buyers are eager to press the easy button and pay a premium for the move-in ready home. Especially in today’s economy, when good contractors can be elusive and expensive. 

Are you ready for a cosmetics consultation for your home? We’d love to help you choose the projects that offer a great return on investment, and connect you with reliable contractors, too. 

1619 Monroe Street #1, Madison, WI, 53711