Paradox Museum New Jersey to Open at American Dream



(EAST RUTHERFORD, NJ) — Paradox Museum’s third US location will officially open its doors this July at American Dream, the entertainment, shopping, and dining destination in East Rutherford. With more than 70 “mind-twisting, eye-tricking” exhibits encompassing 11,000-square-feet, Paradox Museum New Jersey will force guests to rethink what’s real and what’s not, with exhibits that will challenge the senses and make for the ultimate photo opp.

“We’re incredibly excited to finally be able to bring the unique, one-of-a-kind experience that only the Paradox Museum can offer, to New Jersey,” said Marc Gregory Tipton, regional sales and marketing manager, Paradox Museum. “We could not imagine a better home for the museum than American Dream and know that once guests enter through our doors they’ll be drawn to fully explore the intricacies of the paradoxes before them, challenged to think again and again about what’s real and what’s not.”

The museum is also now hiring, seeking qualified applicants for over 25 open positions, ranging from guides to supervisors. Additional information is available at ParadoxMuseum.com/careers.

Adding to a large list of amazing American Dream attractions, Paradox Museum New Jersey will feature dozens of stand-out exhibits, including its popular Upside Down room where all objects – and people – will seem to defy gravity. Curated specifically for the New Jersey market, the Upside Down Room at Paradox Museum New Jersey will be set in a “Jersey Diner”. Guests can strike poses as though they’re sipping on a milkshake at the bar or sitting down ready to order dinner, all while through the lens of their camera, their world literally gets turned upside down.

Ideal for all ages and interests, a trip through Paradox Museum New Jersey will take visitors approximately 60 to 90 minutes. Team members will be available to guide guests as they explore elaborate exhibits and puzzling experiences, all while learning about vision, perception and the human brain. The museum will also include the Paradox Boutique where visitors can purchase souvenirs, games, clothing, accessories, and gadgets exuding paradox. The collection of fun, entertaining and educational products has been curated to challenge perspectives to exercise the brain.

Founded by the Paradox Group, the New Jersey destination joins three other Paradox Museum locations in the United States and five locations in Europe; more than two dozen additional locations are in development through 2024.

Pre-sale tickets to Paradox Museum New Jersey are now available. For more information, visit paradoxmuseumnewjersey.com.

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Gucci, Dolce&Gabbana, Ferrari, Gentle Monster, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR. 

Paradox Museum New Jersey is not just another entertainment venue. The destination will feature more than 70 paradox-based, exhilarating exhibits and will offer more mind-twisting, eye-tricking experiences than any other destination in the world. Guests will learn everything about the exciting science behind paradoxes and discover new perspectives. In addition, visitors will have the opportunity to defy reality and live their own experiences – all while taking unbelievably cool photos and videos. Founded by the Paradox Group, the Paradox Museum is the most innovative and fastest growing company in the “edutainment” industry. Located within The American Dream mall, Paradox Museum New Jersey will be a must-see and must-share destination for all ages. It will touch the hearts and minds of all visitors and offer new perspectives and reality-defying experiences.