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Nearly all agents who try blogging give up in less than 2 months.
Half quit after 2 posts.
Another half after the next 2 posts
Another half after the next 2 posts
Another half after the next 2 posts
Another half after the next 2 posts
Another half after the next 2 posts
Another half after the next 2 posts
That leaves us with only 0.75% blogging after just 14 posts.
I made that stat up, but it might as well be true since of all the 1000s of agents I know, only a handful still blog regularly.
You’re asking the wrong question when you want to know, “How often?”
The answer is probably “not at all” if statistically no one will ever stick with it long enough to see the results they’re asking about. It’s just going to be a waste of time, and a stalled blog with a handful of posts looks worse than no blog at all.
But maybe I got you all wrong.
Maybe you’re one of those people that follow through with their New Year’s resolutions.
Or you’re someone so focused that you commonly achieve Moksha with Inbox Zero.
The right answer is “as often as you can maintain.”
Success in Google is a relationship with Google. (That sounds weird in my head, too.)
You have to continue to feed it content, centering around a target audience’s interest.
If you can do it once a week, every week, and it’s the good stuff… the stuff your customers want to click, then you will be rewarded with great organic traffic.
Want that reward doubled? Blog the good-good twice as often.
Just don’t burn out too quickly. The longer you seed, feed, and share the longer you will enjoy the spoils.
I’ve written 100s of articles for Real Estate Tomato. And I have taken years off at a time.
Guess which period I get my most Google traffic.
If you’re part of the 99.25% and you recognize the power of blogging but know that you aren’t going to be consistent at it then you need us.
- We research it
- We write it
- We polish it
- We optimize it for Google
- We publish it to your website
You get to sit back, look amazing, and take all the credit.
If this sounds interesting, let’s have a 10 min call to show you how we’re the reason you’re going to be found in Google.
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