Tips & Advice

How to identify a brand new upgrader market

If you’re seeking to purchase your subsequent house, chances are high you’ve unwittingly discovered your self ‘upgrader markets’.

Logically, an upgrader market is an actual property market that’s well-liked amongst these shopping for their second, third or fourth house. They provide the house, facilities and life-style which might be in-demand with households.

Former The Block winner Shannon Voss not too long ago renovated his house in Port Hacking, a market ripe for house upgraders. A small and picturesque suburb, Port Hacking is house to giant waterfront houses flanking the southern boundary of Sydney.

But how will you spot the subsequent upgrader hotspot earlier than younger couples, their youngsters and canine snap up the most effective buys first?

We spoke to REA Group govt supervisor of financial analysis, Cameron Kusher, to search out out what defines an upgrader market really and the way we are able to spot them earlier than the costs rise.

Bigger homes

Demographically talking, upgrader markets have a tendency to draw households; both established households or couples seeking to develop their household.

Upgrader markets are likely to have bigger houses with no less than 4 bedrooms. Picture:

“Generally, you would categorise an upgrader market as a more expensive area of a city,” Kusher says.

“By the time people are on their third or fourth home, they could be in their late 30s at least. They’ve got a larger family and are likely looking for bigger homes – four or five bedrooms – to cater to a family size of three or more kids.”

Planning and budgeting is essential to making sure you may afford to maneuver to an upgrader market, NAB Mobile Home Loan Specialist, Thomas Yuen says.

“Ensuring your account hygiene is up-to-date will help paint a strong picture to the banks for your loan assessment,” Yuen provides.

While upgrader markets are typically near main cities, new upgrader markets could possibly be wherever fascinating that has a gentle provide of bigger houses, giving them extra of a suburban really feel. In the age of working from house, proximity to the town in not as vital because it as soon as was for the brand new upgrader.


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Gentrification can even go hand in hand with a brand new upgrader market rising up. A gentrified suburb is one that started off catering to a working class demographic however has since skilled an increase in worth owing to the center courses shifting in.

These suburbs can change into cultural hubs that present residents the perfect life-style perks.

Former industrial areas, like Sydney’s inside west, are typically referred to as gentrified. Picture:

“Look at areas with rising ranges of amenity, (akin to) if there’s an previous rundown procuring centre that’s been achieved up, new transport infrastructure or higher faculties,” Kusher begins.

“Gentrification is usually a sign that governments and developers are putting more money into an area. Along with that come cafes and restaurants, which can be appealing to families.”

Good faculties

If you have got youngsters and need to improve your house, chances are you’ll be drawn to areas that supply child-friendly facilities. You could be eager to have parks or inexperienced areas close by, good outlets and easy accessibility to good faculties.

In reality, many dad and mom are prone to have a tough line on the suburbs they’re prepared to maneuver to if it means getting their child into the varsity of their alternative. Sound acquainted?

We all need the most effective for our youngsters, which is why areas with nice faculties have a tendency to draw households seeking to improve. Picture: Getty

“People are increasingly focused on getting their kids into good school zones,” Kusher notes. “This is particularly evident in Sydney and Melbourne, but I know it has also become more prevalent in Queensland too.”

Proximity to older upgrader markets

A great way to identify a brand new upgrader market is by trying on the suburbs round a longtime upgrader market. NAB’s property valuation studies provide you with insights a few suburb or particular property, akin to estimated values and gross sales and rental historical past.

“As people are being priced out of some of the more sought-after spots, they move out to the next suburb over,” Kusher explains.

In the case of Shannon Vos, this assertion rings true. Vos was trying on the whole Sutherland Shire space and ended up discovering extra worth within the lesser recognized Port Hacking than the world’s essential hotspots, like Cronulla, or the dearer neighbouring suburb, Dolans Bay.

The greatest option to inform is to do your analysis and preserve observe of home costs in these potential areas.

“If you’re keeping an eye on the market, you’ll see prices (in some suburbs) go up,” Kusher says. “If they’ve become out of reach in one area, the next logical thing is for people to creep a little further out and start looking in places that haven’t seen the same level of price growth.”

If you may’t afford the prevailing upgrader market, look to the longer term and think about the potential of a neighbouring suburb within the years to come back.

To communicate with a NAB house mortgage specialist right this moment use the NAB Appointment Booker software and make your appointment on-line now at

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